pinotsislab
pinotsislab

Namrata Nagendra

Namrata has a BSc. (Hons.) degree in Marketing & Psychology and has previously worked in a Social-Cognitive Psychology lab working on Actions, Motivated behaviours and social contagion utilising mixed methods. She spent a year working at tech-startup Scapic working with XR technologies across various industries. Her research interests include neuroeconomics, the psychophysics of decision making and the biological basis of consumer choice; which she explores through utilisation of new technologies such as VR, AR, Motion tracking and neuroimaging.  In her PhD, Namrata is exploring the effects of marketing stimuli on underlying neural correlates in consumer behaviour and decisions in digital environments with a curiosity to model these effects using computational neuroscience.

PhD Student

Senior Lab Alumni