pinotsislab
pinotsislab

 Neuromarketing solutions using Machine Learning, Behavioral & Neuroscience tools

We provide new solutions to Neuromarketing problems. Our work will appear in an upcoming CuriosityStream documentary. Our approach combines machine learning, behavioral and neuroscience tools. We have provided solutions to help protect vulnerable gamblers, see here and also vulnerable customers for the financial sector, in collaboration with LAB.  We are also testing optimal marketing strategies for product and website design. Our unique strength is the ability to predict behavior based on neural signals using deep neural networks and Bayesian brain theories alongside questionnaires and behavioral tools.