We provide new solutions to Neuromarketing problems. Our work will appear in an upcoming CuriosityStream documentary. Our approach combines machine learning, behavioral and neuroscience tools. We have provided solutions to help protect vulnerable gamblers, see here and also vulnerable customers for the financial sector, in collaboration with LAB.  We are also testing optimal marketing strategies for product and website design. Our unique strength is the ability to predict behavior based on neural signals using deep neural networks and Bayesian brain theories alongside questionnaires and behavioral tools.

Our lab is equipped with a 96 channel state-of-the-art Actichamp EEG system with active electrodes and latest VR Oculus headsets. The first projects using these new technologies are under way.  We want to understand how the myriad of sensory information received by our brain and body is processed online and how it gives rise to intelligent decision making of the sort that online customers perform in digital environments. A fascinating question in this direction is characterizing the interplay between body and brain signals as a result of changes in environmental input. Together with UCL colleagues, we use body sensors (wearables) to test  if and to what extent cognitive processing depends on this interplay. Besides this work, we also develop VR games that induce emotional changes and facilitate learning.